Ruby Press is a boutique PR agency, specializing in lifestyle brands (design, food/beverage, fashion/accessories, and beauty). Over the past 15 years, we have represented an impressive roster of clients, ranging from Michelin-starred restaurants and world-renowned fashion houses to the country's most influential bloggers. We offer a variety of services including feature and product placement, event production, design consulting, and branding services.
We don’t believe in just churning out press releases and throwing them up on the wire; we have relationships with top editors, writers, stylists, producers and bloggers. We know what they’re looking for and how to best work with them.
Due to our professionalism, relationships, and stellar client roster, editors, producers, and bloggers think
of us first. We are highly selective of brands that we take on as clients; we only work with those we feel confident will excite and inspire the media. Our pitches to the media are met with amazing results because
of just that: we give them what they need and want.
We have placed our clients in thousands of media outlets from GOOP to The New York Times to Vogue. And in the age of the blog, we have insider relationships with top bloggers, a rarity in the world of PR. Bottom line: Ruby Press clients see results.
Founder and Co-Owner
Ruby Press founder Melissa McElhatton Davis got her start in the fashion editorial industry in 1992 at Harper’s Bazaar. She followed her time at Harper’s Bazaar as a Senior Fashion Market Editor at Mademoiselle magazine. As a fashion editor she covered New York Fashion Week, identified and interpreted the trends, and generated fashion story ideas- all while working very closely with New York and Los Angeles based designers and their publicists.
Melissa followed her eight years of experience as a national fashion editor in New York City with five years in editorial in San Francisco. She was a Contributing Editor for Lucky magazine, where she created content for multiple pages in the magazine each month and hosted bi-weekly television segments on the local NBC affiliate morning news show on the magazine’s behalf. While working with Lucky magazine, Melissa reported on local designers, retailers, and trends, which she also did while at 7x7, where she served as Fashion/Beauty Editor for two years.
Melissa founded Ruby Press in 2001 and her husband Sam Davis joined Ruby Press as her partner in 2003. Melissa has been featured in numerous media
outlets, including Design Sponge, Lonny, Gap.com, Martha Stewart Weddings, Marie Claire, San Francisco Chronicle, PopSugar, Glitter Guide, Coco + Kelly, Sacramento Street Blog, La Dolce Vita, and PR Couture. She has been invited to speak at top universities, including UC Berkeley, San Jose State, FIDM, and Academy of Art University, and has offered PR advice in books Craft Inc, and Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. In 2014, she wrote and self-published the IPPY-award winning This is Oakland: A Guide to the City’s Most Interesting Places and was invited to be a panelist Watermark’s Lead On Conference for Women.
Prior to joining Ruby Press in 2015, Elena was the Public Relations and Marketing Manager at The Market in San Francisco. She has created and implemented PR and marketing plans that delivered impressive results, including features in The New York Times, San Francisco Chronicle, Vogue, People, Refinery29 and A Cup of Jo. Elena has experience overseeing social media channels, developing and maintaining brand assets, and hosting marketing events. She has spent her career cultivating important media relationships and securing an impressive list of press coverage.
Ruby Press Coordinator Emily Beugelmans graduated summa cum laude from University of California, Los Angeles and holds a Masters degree in Classics from Vanderbilt University. She is passionate about public relations and joined Ruby Press with experience creating social media content, analyzing metrics, and increasing brand awareness through a variety of mediums. Emily has secured placements in many outlets, including PopSugar, InStyle, and Elle.